Hanging bridges and exceptional canoeing:an error analysis of the copywriting in ‘Kuusamo Lapland:the call of the four seasons’
The study examines the English marketing material for the Kuusamo Lapland internationalization strategy, in particular the brochure ‘Kuusamo Lapland: The Call of the Four Seasons’. The copywriting text of the brochure is studied in order to define whether it contains linguistic errors, how those err...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2013
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201304051145 http://nbn-resolving.de/urn:nbn:fi:oulu-201304051145 |