The effects of using English as a business lingua franca on spoken brand co-creation communication:a discursive approach
Abstract This study explores the phenomenon of brand co-creation from a communicative perspective. The study investigates how Finnish SMEs operating in international B2B markets use English as a business lingua franca (BELF) for brand communication. The purpose of the study is to contribute to bran...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2018
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| Online Access: | http://urn.fi/urn:isbn:9789526220277 http://nbn-resolving.de/urn:isbn:9789526220277 |