Insights into consumers' emerging interest in mobile services
Abstract The present study develops our understanding of consumers’ emerging interest in novel mobile services by adopting two approaches. First, structural equation modeling is used as a statistical tool to create a context-sensitive model for consumer acceptance of novel mobile services. Secondly...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2010
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| Online Access: | http://urn.fi/urn:isbn:9789514263644 http://nbn-resolving.de/urn:isbn:9789514263644 |