Marketing divadla
This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of the thesis is to look behind the basic marketing tools towards the actual situation and development in techniques of marketing communication, in audience preferences trends and lifestyle cha...
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| Format: | Doctoral Thesis |
| Language: | Czech |
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Akademie múzických umění v Praze. Divadelní fakulta AMU. Knihovna
2011
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| Online Access: | http://www.nusl.cz/ntk/nusl-96963 |
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ndltd-nusl.cz-oai-invenio.nusl.cz-96963 |
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ndltd-nusl.cz-oai-invenio.nusl.cz-969632018-10-04T10:24:55Z Marketing divadla Theatre Marketing Sulženko, Jiří Dvořák, Jan Mathé, Ivo Krofta, Josef This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of the thesis is to look behind the basic marketing tools towards the actual situation and development in techniques of marketing communication, in audience preferences trends and lifestyle changes. Thus it should help to better understand the changes that have occured in last years in the field of theatre marketing. It should also sum up the main marketing issues and issues of marketing communication. Akademie múzických umění v Praze. Divadelní fakulta AMU. Knihovna 2011 info:eu-repo/semantics/doctoralThesis http://www.nusl.cz/ntk/nusl-96963 cze info:eu-repo/semantics/restrictedAccess |
| collection |
NDLTD |
| language |
Czech |
| format |
Doctoral Thesis |
| sources |
NDLTD |
| description |
This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of the thesis is to look behind the basic marketing tools towards the actual situation and development in techniques of marketing communication, in audience preferences trends and lifestyle changes. Thus it should help to better understand the changes that have occured in last years in the field of theatre marketing. It should also sum up the main marketing issues and issues of marketing communication. |
| author2 |
Dvořák, Jan |
| author_facet |
Dvořák, Jan Sulženko, Jiří |
| author |
Sulženko, Jiří |
| spellingShingle |
Sulženko, Jiří Marketing divadla |
| author_sort |
Sulženko, Jiří |
| title |
Marketing divadla |
| title_short |
Marketing divadla |
| title_full |
Marketing divadla |
| title_fullStr |
Marketing divadla |
| title_full_unstemmed |
Marketing divadla |
| title_sort |
marketing divadla |
| publisher |
Akademie múzických umění v Praze. Divadelní fakulta AMU. Knihovna |
| publishDate |
2011 |
| url |
http://www.nusl.cz/ntk/nusl-96963 |
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AT sulzenkojiri marketingdivadla AT sulzenkojiri theatremarketing |
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1718763980697108480 |