Marketing divadla
This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of the thesis is to look behind the basic marketing tools towards the actual situation and development in techniques of marketing communication, in audience preferences trends and lifestyle cha...
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| Format: | Doctoral Thesis |
| Language: | Czech |
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Akademie múzických umění v Praze. Divadelní fakulta AMU. Knihovna
2011
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| Online Access: | http://www.nusl.cz/ntk/nusl-96963 |
| Summary: | This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of the thesis is to look behind the basic marketing tools towards the actual situation and development in techniques of marketing communication, in audience preferences trends and lifestyle changes. Thus it should help to better understand the changes that have occured in last years in the field of theatre marketing. It should also sum up the main marketing issues and issues of marketing communication. |
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