| Summary: | ABSTRACT
Graduation thesis "Ecological behavior in creative industries" is opening wide theme, which pictures as a minor topic in Czech Republic so far. It starts with an introduction of the terms as ecology, ecological, sustainable development, and sustainability and with touch to specify the area of the creative industries. This text becomes one of the first attempts to introduce and connect of these spheres within Czech Republic. Step by step shows us good examples and different forms of use. It is concerned with thematic part (substance and creativity) and with part of operation (manufacturing, production and operation). The examples are introduced on creative industries, but the biggest aim is on theatre and performing arts. This text doesn?t want to moralize, but show possible advantages and economic efficiency of ecological behavior. Closing part suggests establishing special organization to institute suitable infrastructure for studying sustainable and ecological principals, and presents its vision and mission, structure and plan to bring these principals into the practical life.
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