Eseje z behaviorální ekonomie

• Main Author: Vuletić Ćugalj, Danijela
• Other Authors: Bauer, Michal
• Format: Doctoral Thesis
• Language: English
• Published: 2020
• Online Access: http://www.nusl.cz/ntk/nusl-437095

xi Abstract In the first essay, I study the effects of reminders and frames designed to invoke higher levels of empathy and altruistic motives on the willingness to donate blood. I conduct a randomized field experiment with 3,236 blood donors from Bosnia and Herzegovina to test how effective frames are when used in letters soliciting blood donation. Further, I test the effectiveness of the letter itself, which served as a specific reminder, making the need for blood more salient. My baseline group did not receive any letter, while another seven groups received letters that differed in terms of goal framing; whether a specific "victim" was identified; and the gender of a "victim". I find that a reminder of the need for blood in the form of a simple letter increases the probability of donating blood by 6.44 percentage points (62%) relative to the baseline group, suggesting that reminder letters may serve as a cost-effective policy tool. At the same time, I find that the framing of the letter had relatively little effect. The second essay provides the first evidence of the existence of gender-based favoritism in life-saving decisions to donate blood. In a field experiment with blood donors from Bosnia and Herzegovina, I exogenously manipulate the signal of a blood recipient's gender by adding his/her name and...