Firemní dárcovství v České republice v době globální ekonomické krize

• Main Author: Červenková, Jana
• Other Authors: Vrzáček, Petr
• Format: Dissertation
• Language: Czech
• Published: 2016
• Online Access: http://www.nusl.cz/ntk/nusl-353666

Subject of current thesis paper is analysis of corporate giving in the Czech Republic in the time of global economy crisis in 2008-2015 with particular focus on donations provided trough company foundations and trusts. Paper objective is to check if and how the crisis impacted the corporate giving trough foundations and - based on the research findings - come up with recommendations how to improve effectiveness of fundraising strategies of not-for- profit organizations. Key notions, corporate donation development and corporate foundations typology is provided in theoretical part of the work together with fundraising and economic crisis main topics. Empirical part is based on research analysis of 5 selected corporate foundations (Česká spořitelna, ČEZ, OKD, Vodafone Foundations and Dalkia Endowment Fund). Structured interviews with corporate representatives and annual reports for the 2008 - 2014 period were the main sources of research data. Following aspects were in the focus: foundation income and income spending split, place of foundation in founders' strategy and the way how foundations reflected changing demand in the time of crisis. Key research finding is that corporate foundations with higher degree of organisational and financial autonomy are less vulnerable, can better develop further in...