Reklama na OTC jako veřejně politický problém

This thesis deals with over-the-counter drugs and their consumption in the Czech Republic. It describes effects of over consumption of OTC on human health. According to data analysis, OTC consumption is connected with health risks and problems when used improperly. Thesis describes information about...

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Bibliographic Details
Main Author:	Kosinová, Kamila
Other Authors:	Tušková, Eva
Format:	Dissertation
Language:	Czech
Published:	2016
Online Access:	http://www.nusl.cz/ntk/nusl-350595

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spelling	ndltd-nusl.cz-oai-invenio.nusl.cz-3505952021-02-26T05:20:30Z Reklama na OTC jako veřejně politický problém Advertising of OTC as a public policy issue Kosinová, Kamila Tušková, Eva Háva, Petr This thesis deals with over-the-counter drugs and their consumption in the Czech Republic. It describes effects of over consumption of OTC on human health. According to data analysis, OTC consumption is connected with health risks and problems when used improperly. Thesis describes information about current consumption and misuse in the Czech Republic and worldwide. It also describes the regulations of OTC advertising. Advertisement does influence consumer's behaviour and it needs to be regulated. The sanctions of breaking the law are inappropriate because pharmaceutical companies do not lack money and it does not threaten them. The analytical part is dedicated to quantitative and qualitative analysis of the most popular OTC analgesics in the Czech Republic. The focus of the analysis is especially on the persuasive techniques used in advertising and how the OTC are displayed. In the end I suggest the possible solution and evaluate them. 2016 info:eu-repo/semantics/masterThesis http://www.nusl.cz/ntk/nusl-350595 cze info:eu-repo/semantics/restrictedAccess
collection	NDLTD
language	Czech
format	Dissertation
sources	NDLTD
description	This thesis deals with over-the-counter drugs and their consumption in the Czech Republic. It describes effects of over consumption of OTC on human health. According to data analysis, OTC consumption is connected with health risks and problems when used improperly. Thesis describes information about current consumption and misuse in the Czech Republic and worldwide. It also describes the regulations of OTC advertising. Advertisement does influence consumer's behaviour and it needs to be regulated. The sanctions of breaking the law are inappropriate because pharmaceutical companies do not lack money and it does not threaten them. The analytical part is dedicated to quantitative and qualitative analysis of the most popular OTC analgesics in the Czech Republic. The focus of the analysis is especially on the persuasive techniques used in advertising and how the OTC are displayed. In the end I suggest the possible solution and evaluate them.
author2	Tušková, Eva
author_facet	Tušková, Eva Kosinová, Kamila
author	Kosinová, Kamila
spellingShingle	Kosinová, Kamila Reklama na OTC jako veřejně politický problém
author_sort	Kosinová, Kamila
title	Reklama na OTC jako veřejně politický problém
title_short	Reklama na OTC jako veřejně politický problém
title_full	Reklama na OTC jako veřejně politický problém
title_fullStr	Reklama na OTC jako veřejně politický problém
title_full_unstemmed	Reklama na OTC jako veřejně politický problém
title_sort	reklama na otc jako veřejně politický problém
publishDate	2016
url	http://www.nusl.cz/ntk/nusl-350595
work_keys_str_mv	AT kosinovakamila reklamanaotcjakoverejnepolitickyproblem AT kosinovakamila advertisingofotcasapublicpolicyissue
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Reklama na OTC jako veřejně politický problém

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