Marketingový výzkum osobnosti značky české fotbalové reprezentace
Title: Marketing research of brand personality of Czech National Football Team Objectives: The main aim of this thesis is to identify the brand personality of the Czech National Football Team on the basis of marketing research. Methods: An electronic survey was used to gain the required data. A stan...
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| Format: | Dissertation |
| Language: | Czech |
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2013
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| Online Access: | http://www.nusl.cz/ntk/nusl-324875 |