Marketing vzdělávacích služeb pro specifického uživatele

This thesis is about position of the marketing in the educational institutions in the Czech republic. It also offers insight to the school managers, how to utilize the marketing in their organizations. The thesis is divided into two main parts. The first one is targeted to the legislation, education...

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Bibliographic Details
Main Author: Koupená, Lucie
Other Authors: Vrzáček, Petr
Format: Dissertation
Language:Czech
Published: 2008
Online Access:http://www.nusl.cz/ntk/nusl-292437