Summary: | This thesis is focused on the business extension of a Gerontology Cent re represented by the product ent itled Education Courses for Healthand Social Workers. In the int roduction, the systems of adult health & social care workers education are analysed. Branches of health care and social care in the Czech Republic and their specifics are described together wi th thei r systemic elements (students, educational institutions, education processes and factors influencing the whole sys tem dynamics). The study deals to a certain part also with the institution change process. The substance and usefulness for the practice body of the study is represented by a design for int roducing the educational system as a new product into the act ivities of the Gerontology Centre. The concept includes all key management scopes - human resources, finances, marketing etc.
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