Propagační projekt Mistrovství světa v klasickém lyžování v Liberci 2009

This diploma paper will deal with creating a proposal for advertising plan of Nordic World Championship in Liberec 2009 which will describe in detail efficient solution of advertising aimed at selected target group. The paper should provide insight how to proceed planning on advertising of such even...

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Bibliographic Details
Main Author: Šikolová, Lenka
Other Authors: Navrátilová, Miroslava
Format: Dissertation
Language:Czech
Published: 2009
Online Access:http://www.nusl.cz/ntk/nusl-274776