Marketingový plán multifukčního areálu Eden

Title: Multifunction Centre Eden Marketing Plan Objective: The aim of the study is creation of Multifunction Centre Eden Marketing Plan in cooperation with representatives of E side property ltd. company, which would be usefull in the real conditions. Methods: SWOT, STEP analysis and analyse of comp...

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Bibliographic Details
Main Author: Pánek, Jakub
Other Authors: Truhelka, Tomáš
Format: Dissertation
Language:Czech
Published: 2009
Online Access:http://www.nusl.cz/ntk/nusl-274732
Description
Summary:Title: Multifunction Centre Eden Marketing Plan Objective: The aim of the study is creation of Multifunction Centre Eden Marketing Plan in cooperation with representatives of E side property ltd. company, which would be usefull in the real conditions. Methods: SWOT, STEP analysis and analyse of competition. Interviews with E side property ltd. representatives will be made by In - depth interview method. Results: Draw up a Multifunctional Centre Eden Marketing Plan based on analyses and theoretical bases . Key words: Marketing plan , STEP analyse, SWOT analyse, soccer, Multifunction Centre Eden