Výzkum publika po roce 1989 : "od programových deníčků k audiometrům"
The aim of this thesis was to describe a coherent image of Czech commercial audience research history beyond 1989. We focused on substantial events in the field, the structure of its leading players and the methodology used. We can say there is no major difference between European (worldwide) audien...
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| Format: | Dissertation |
| Language: | Czech |
| Published: |
2006
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| Online Access: | http://www.nusl.cz/ntk/nusl-269085 |