"Ism" analysis a necessity for effective strategic communication
Ideas have consequences. This simple yet sufficient principle comes from a philosophical work of the same name by Richard M. Weaver, published in 1948. In this book, Weaver refers to the "channels of information and entertainment" as the "Great Stereopticon." The purpose of this...
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Monterey, California. Naval Postgraduate School
2012
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| Online Access: | http://hdl.handle.net/10945/3962 |