Guidance for the implementation of Market Research fundamentals at a Department of Defense Field Contracting Activity

As a Federally mandated requirement, Market Research within the Federal Acquisition arena has made little progress since its inception well over a decade ago. It is the researcher's belief that the slow progress realized in the area of Market Research is in par due to Department of Defense Fiel...

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Bibliographic Details
Main Author: McCormack, James Andrew
Other Authors: Lamm, David V.
Language:en_US
Published: Monterey, California. Naval Postgraduate School 2014
Online Access:http://hdl.handle.net/10945/39306