Implementation of an incentive based recruiting system within the United States Army Recruiting Command

• Main Author: O'Donell, Warren N.
• Other Authors: Terasawa, Katsuaki L.
• Language: en_US
• Published: Monterey, California. Naval Postgraduate School 2013
• Online Access: http://hdl.handle.net/10945/32110

The United States Army Recruiting Command (USAREC) came under the scrutiny of the United States Congress due to the size of their operations budget and the decreasing productivity of the recruiting forces. Due to this scrutiny, the GAO recommended that USAREC revise their quota based recruiting system because they found it to be inefficient. A quota based recruiting system only considers the future personnel needs of the Army, and it is inefficient because it does not take into account environmental factors or the full potential of the personnel market. In this thesis, we present the Production Recruiting Incentive Model (PRIME), designed to improve the efficiency of the recruiting process. The purpose of the PRIME is to motivate recruiters to access the maximum number of quality recruits possible during a period of time. The PRIME facilitates the capture of true market data in a region for USAREC. Recruiters predict the number of recruits they expect to access and USAREC can track the data and, over time, derive an accurate database of the true market potential in an area. These new data can be used to effectively manipulate the PRIME's optimum bonus points range to influence the quantity and quality of personnel accessed to fill the Army's needs. The data can also be used to realign and reassess the overhead cost associated with recruiting quality soldiers.