Outsourcing market research in Department of Defense commodity acquisition: the issues, concerns, an dprivate industry capabilities
This thesis investigates the role of market research in Department of Defense commodities acquisition. It examines the feasibility of outsourcing market research functions in this acquisition arena, focusing on which elements of market research would be most practicable to outsource, and what capaci...
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2012
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| Online Access: | http://hdl.handle.net/10945/10995 |