Identifying the Factors That Influence Changes in Aggregate Sentiment Among the Masses: An Analysis of the Measure of Consumer Sentiment Through a Conflict Analysis and Resolution Lens
The University of Michigan's Survey Research Center developed a tool to quantify how people feel towards the state of the economy. Dr. George Katona, a psychologist and professor at the University of Michigan developed the Index of Consumer Sentiment (ICS) in the 1940s. As decades of data were...
Main Author: | |
---|---|
Format: | Others |
Published: |
NSUWorks
2014
|
Subjects: | |
Online Access: | http://nsuworks.nova.edu/shss_dcar_etd/4 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1003&context=shss_dcar_etd |