Two essays on employee brand behavior
This dissertation offers two essays on the engendering and the consequences of employee brand behavior. The first essay addresses the impact of employee brand behavior on customer experience in the retail environment. Retailers, with some exceptions, paid relatively little attention to the role that...
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| Format: | Others |
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NSUWorks
2017
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| Online Access: | http://nsuworks.nova.edu/hsbe_etd/129 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1128&context=hsbe_etd |