AN EXAMINATION OF BELIEF AND ATTITUDE BASED REPUTATION AND ITS IMPACT ON BEHAVIORAL CONSEQUENCES
The objective of this research is to ground the reputation construct in theory and to explore the formation of reputation through beliefs about the university and attitude toward the university. Additionally, it will allow for analysis of the consequences of reputation, specifically behavioral inten...
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| Format: | Others |
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NSUWorks
2010
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| Online Access: | http://nsuworks.nova.edu/hsbe_etd/98 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1097&context=hsbe_etd |