Cross-sector segmentation: A framework for collaborative alliances between nonprofit and for-profit organizations
This study examined how market segmentation strategy can assist nonprofit organizations to identify potential corporate partners, establish collaborative alliances, and secure new sources of capital. Recent economic concerns and increases in competition have seriously affected the nonprofit's b...
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| Format: | Others |
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NSUWorks
2012
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| Online Access: | http://nsuworks.nova.edu/hsbe_etd/95 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1094&context=hsbe_etd |