Brand co-creation with multiple stakeholders and implications for corporate brand management in South Africa
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management: Strategic Marketing (MMSM) 18 June 2018 === Band co-creation is gaining significance as an area of study as t...
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| Format: | Others |
| Language: | en |
| Published: |
2019
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| Online Access: | https://hdl.handle.net/10539/26307 |
