The effect of Facebook in-application advertisements on purchase intent: a case of retail shopping in South Africa
A research report submitted to the faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfillment of the requirements for the Degree of Master of Management in strategy marketing Johannesburg, 2018 === Social media has transformed how people communicate with each o...
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| Format: | Others |
| Language: | en |
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2018
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| Online Access: | https://hdl.handle.net/10539/26041 |