Customer and employee-based brand equity driving United Bank for Africa's market performance
Thesis submitted in full fulfilment of the requirements for the degree of doctor of philosophy (Marketing) at the University of the Witwatersrand, Johannesburg. November 2017. === With increased competition in the banking industry, particularly in developing economies, United Bank of Africa Plc (UBA...
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| Format: | Others |
| Language: | en |
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2018
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| Online Access: | Uford, Imoh Charles (2017) Customer and employee-based brand equity driving United Bank for Africa's market performance, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/24338> https://hdl.handle.net/10539/24338 |