The impact of e-word-of-mouth, engagement and brand image on soccer fans' intention to purchase football tickets
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, Johannesburg, 2016 === This study was conducted with the aim of investigating the infl...
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| Format: | Others |
| Language: | en |
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2018
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| Online Access: | Nhlabathi, Mthobisi Patric (2016) The impact of e-word-of-mouth, engagement and image on soccer fans' intention to purchase football tickets, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/23836> https://hdl.handle.net/10539/23836 |