| Summary: | Student Number : 9111753K -
M M research report -
School of Management -
Faculty of Commerce, Law and Management === Employee engagement is a critical business issue for South Africa if we are to take
this country to the next competitive landscape. South African business has been
mired by negative perception of underperformance and uncompetitiveness from
the international community for years in the past, with an over-reliance on the
mining sector. From 1994, this perception has progressively improved and going
forward more urgency from business is required in order to progress even further.
Whilst employee engagement represents only one factor amongst a number of
macro and micro issues, it is central to this country’s economy, business
productivity and sustainability.
In attempting to assist business in this regard, a study of factors that promote
employee engagement has been investigated. The research was qualitative and
quantitative in nature. A number of respondents from across the length and breath
of South Africa participated in the study. Analysis was done on the results and
correlation done to the propositions and the literature.
The findings identified employee engagement strategy, the culture of engagement,
leadership and management, talent mindset, communication and knowledge
sharing, and organisations’ reputation and branding as prominent factors in
business in South Africa.
Resulting from the research, an employee engagement model is proposed which
attempts to integrate key lessons for business.
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