The relationship between reputation rankings and formal reputation management programmes in South African organisations

Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015. === Over the last decade the concept of corporate reputation has received extensive coverage from numerous angles with a growing body of pu...

Full description

Bibliographic Details
Main Author: Vos, Julanda
Format: Others
Language:en
Published: 2015
Online Access:http://hdl.handle.net/10539/18185