Social media's effect on purchase intentions

Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2014 === Social media has grown significantly over the last decade and so has its influence on relationships between customers and marketing orga...

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Bibliographic Details
Main Author: Sitto, Morwesi Karabo
Format: Others
Language:en
Published: 2015
Online Access:http://hdl.handle.net/10539/18149