Culture as a moderator for the infusion of Web 2.0 technology: TAM vs WebQual
It is clear that the internet is being used more often for social interactions but the reasons why people adopt these newer technologies are still unclear. Over the last thirty years numerous adoption theories have been proposed however few account for the newer types of technology, such as social w...
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| Format: | Others |
| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10539/11574 |