Fantasy in children's animated commercials: a comparative study of Nestle's television advertising in South Africa

M.A., Faculty of Humanties, University of the Witwatersrand, 2011 === With the invention and development of media technologies such as radio, television and the Internet, advertisers have welcomed and embraced these advancements for the purpose of selling products to the masses. Advertisers have c...

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Bibliographic Details
Main Author: Naran, Ajay
Format: Others
Language:en
Published: 2012
Online Access:http://hdl.handle.net/10539/11268

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