Communication strategies for community development

• Main Author: Naidoo, Gedala Mulliah
• Other Authors: Rugbeer, H.
• Format: Others
• Language: en
• Published: University of Zululand 2010
• Subjects: Corporate Social Investment; Communication strategies; Community development
• Online Access: http://hdl.handle.net/10530/332

Submitted in accordance with the requirements for the Degree of MA in Communication Science, University of Zululand, 2008. === The concept of sustainability has been adapted in business context to achieve balance, integrity, economic, social and environmental performance (Naidoo 2002:129); however Corporate Social Investment (CSI) is a relatively new concept to some companies. This study measures the growing debate over the responsibilities of business and the examination of communication strategies and CSI programmes being implemented by the banking sector in the Chatsworth District The first part of the study reviews literature pertaining to the communication process, electronic communication, mass communication, organisational communication, public communication, communication strategies in corporate social investment and community development. Subsequent chapters deal with the construction of a survey instrument employed to measure and evaluate the extent of CSI programmes by the banking sector and the findings of the survey. Penultimate chapters blend the insights gained from this literature review to interpret the results, obtained through the quantitative research methodology, to describe a set of conclusions and recommendations in the context of community upliftment through CSI initiatives.