An observational study of child-directed marketing on prepackaged breakfast cereals in South Africa
Magister Public Health - MPH === Background: Childhood obesity is on the rise in South Africa (SA) and child-directed marketing (CDM) is one of the contributing factors to children’s unhealthy food choices and consumption. This study assessed CDM on pre-packaged breakfast cereals available in Sout...
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| Language: | en |
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University of the Western Cape
2021
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| Online Access: | http://hdl.handle.net/11394/8341 |
| Summary: | Magister Public Health - MPH === Background: Childhood obesity is on the rise in South Africa (SA) and child-directed marketing (CDM)
is one of the contributing factors to children’s unhealthy food choices and consumption. This study
assessed CDM on pre-packaged breakfast cereals available in South African supermarkets and describe
the nutrient composition of these pre-packaged products.
Methods: A descriptive observational study of CDM on pre-packaged breakfast cereals was undertaken
with quantitative analysis of the nutrient composition of these products. Secondary data from the
“Researching obesogenic food environments in South Africa and Ghana” study in 2019 was examined.
An independently reviewed codebook of definitions of CDM was developed and breakfast cereals were
assessed to identify CDM. The CDM questionnaire was developed in REDCap, an online research
database and data captured therein. Statistical Package for Social Sciences (SPSS) was used for cross
tabulations and one-way ANOVAs. All analysis with p value < 0.05 was taken as significant. |
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