| Summary: | Magister Commercii (Information Management) - MCom(IM) === Companies are putting in place systems that might assist in attaining their business goals and
vision to improve the running of their business processes. Companies are looking at Business
Intelligence (BI) as a means to attain a competitive edge over competitors, predict future trends,
improve strategic decision making, facilitate quick and reliable decision making, or make the
day-to-day running of business easier.
The study looks at the perspective of middle to top management on the context of BI, with
main focus on the technical capabilities of BI within medium to large companies in South
Africa. To obtain factors relevant to the South African business context, an online survey was
conducted with various sectors of South African industry.
The study is part of research conducted collaboratively by the University of the Western Cape
and Neu-Ulm University of Applied Sciences in Germany. It focuses on exploring usage of
Business Intelligence Systems (BIS) together with Corporate Performance. Online surveys
were conducted that targeted medium to large companies in Germany and South Africa by
questioning middle to top management on issues surrounding BIS and Corporate Performance.
On this basis online survey approach was taken to ensure required number of participants
would be covered and approached. Therefore, the research adopted stratified sample method
for the online survey. Stratified sampling enabled the expansion of the research by gathering
and collaborating participants responses on the research question and eliminate the possibilities
of unreliable sample from large population.
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