A study to investigate the attitude of customers towards electronic banking: The case of a South African-based company

Magister Commercii (Industrial Psychology) - MCom (IPS) === It is known that attitude plays a significant role in consumer decision process whether to adopt new technology or not. Differences in attitude towards a product or a service depend on the nature of the product, individuals and the durati...

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Bibliographic Details
Main Author: Mhlanga, Tafadzwa
Other Authors: Mahembe, Bright
Language:en
Published: University of the Western Cape 2018
Online Access:http://hdl.handle.net/11394/6321

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