A study to investigate the attitude of customers towards electronic banking: The case of a South African-based company
Magister Commercii (Industrial Psychology) - MCom (IPS) === It is known that attitude plays a significant role in consumer decision process whether to adopt new technology or not. Differences in attitude towards a product or a service depend on the nature of the product, individuals and the durati...
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| Language: | en |
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University of the Western Cape
2018
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| Online Access: | http://hdl.handle.net/11394/6321 |