Process evaluation of the multiple concurrent partnerships “o icheke, break the chain” campaign for HIV prevention in Botswana from 2009 - 2012

• Main Author: Mafoko, Emmanuel
• Other Authors: Tilford, Sylvia
• Language: en
• Published: University of Western Cape 2014
• Subjects: Process evaluation; Multiple concurrent partnerships (MCP); National campaign; HIV and AIDS; Health communication; Communication theory; Behaviour change communication; Fidelity to an implementation plan; O Icheke
• Online Access: http://hdl.handle.net/11394/3922

Magister Public Health - MPH === The aim of this study was to conduct an evaluation of the campaign implementation between 2009 and 2012, taking account of its implementation plan. This qualitative evaluation study employed a descriptive study design focusing on whether the programme components were being implemented as planned and whether any issues that have arisen, require attention. Key Informant Interviews were conducted with a purposive sample of 12 respondents drawn from the study population of people who were directly involved with the campaign, and a documents review was also conducted.