The impact of store image on customer perception
Magister Commercii - MCom === This study aimed to shed insight on how store image influences customer perception. Everything customers see, hear and experience is linked together and forms their overall perception of a store. The first objective of the study was to analyze whether a relationship exi...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/11394/3824 |