A multimodal analysis of selected National Lovelife HIV/AIDS prevention campaign texts.

A multimodal analysis of selected National Lovelife HIV/AIDS prevention campaign texts.

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<p>&quot === This study investigates the ever-changing trends in visual texts and images used during HIV-prevention campaigns in South Africa. The aim is to evaluate and analyse the effect of multimodal texts used in HIV/AIDS campaigns on the understanding and interpretation by the target...

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Bibliographic Details
Main Author:	Bok, Sarah H.
Format:	Others
Language:	English
Published:	2008
Subjects:	Mass Media Semiotics.
Online Access:	http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_4155_1259739735

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