Corporate reputation risk in relation to the social media landscape
Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however minor), deep-rooted anti-corporate sentiments and the demand for compliance...
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University of Pretoria
2018
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| Online Access: | http://hdl.handle.net/2263/67762 Leonard, A 2018, Corporate reputation risk in relation to the social media landscape, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/67762> |