Corporate reputation risk in relation to the social media landscape

Corporate reputation risk in relation to the social media landscape

Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however minor), deep-rooted anti-corporate sentiments and the demand for compliance...

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Bibliographic Details
Main Author: Leonard, Anne
Other Authors: Rensburg, Ronel S.
Language:en
Published: University of Pretoria 2018
Subjects:
Unrestricted
UCTD
Online Access:http://hdl.handle.net/2263/67762
Leonard, A 2018, Corporate reputation risk in relation to the social media landscape, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/67762>

Internet

http://hdl.handle.net/2263/67762
Leonard, A 2018, Corporate reputation risk in relation to the social media landscape, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/67762>

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