The interrelationships between selected relationship marketing constructs, customer engagement and behavioural intentions in the life insurance industry
Drawing on relationship marketing theory, this study sought to investigate the interrelationships between selected relationship marketing constructs, customer engagement and behavioural intentions in the life insurance industry. Life insurance, which is characterised as a highly abstract, intangible...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
University of Pretoria
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/64929 Singh, I 2017, The interrelationships between selected relationship marketing constructs, customer engagement and behavioural intentions in the life insurance industry, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64929> |
Internet
http://hdl.handle.net/2263/64929Singh, I 2017, The interrelationships between selected relationship marketing constructs, customer engagement and behavioural intentions in the life insurance industry, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64929>