Alignment of supplier and customer value co-creation practices in the mining services sector
In order to remain competitive in a world of increasing knowledge and information ubiquity, service providers have found the need to move from marketing theories grounded in transactional good-dominant logic toward service-dominant logic as first proposed by Vargo & Lusch (2004). Through this tr...
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University of Pretoria
2018
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| Online Access: | http://hdl.handle.net/2263/64909 Pearton, S 2017, Alignment of supplier and customer value co-creation practices in the mining services sector, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64909> |