Profit vs customer : a comparative analysis of the financial perormance goal orientations
Which goal orientation results in better performance? A profit orientation or a customer orientation? To date, researchers have presented opposing arguments with respect to this important issue, stating that both orientations lead to above average returns. Therefore this papers seeks to address t...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
University of Pretoria
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/64833 Ziyambi, C 2017, Profit vs customer : a comparative analysis of the financial perormance goal orientations, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64833> |