Client-centric strategy in South African banks: perceptions of bank employees as staff members and as bank customers

Client-centric strategy in South African banks: perceptions of bank employees as staff members and as bank customers

Client-centric strategy has been viewed by many authors as a winning strategy to gains and satisfy customers as products and services get more commoditised. Aside from commoditisation of services, the global banking sector has the additional problem of loss of trust and high dissatisfaction post the...

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Bibliographic Details
Main Author: Ching'andu, Bruno Mubanga
Other Authors: Matlala, Silas
Language:en
Published: University of Pretoria 2017
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/59802
Ching'andu, BM 2017, Client-centric strategy in South African banks: perceptions of bank employees as staff members and as bank customers, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59802>

Internet

http://hdl.handle.net/2263/59802
Ching'andu, BM 2017, Client-centric strategy in South African banks: perceptions of bank employees as staff members and as bank customers, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59802>

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