Consistency and standardization of service brands in a franchise system
Franchising has proved to be one of the fastest growing business model with a high success rate and an emerging means of supporting economic growth. With this success has come increasing competition. Product and service differentiation is one major ways to competitiveness however franchise models se...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
University of Pretoria
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/59787 Thobejane, L 2017, Consistency and standardization of service brands in a franchise system, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59787> |