Customer engagement with brands in smart device mediated online environment and flow construct
Today's customers can be characterised by having rich information at their fingertips, a short attention span and access to multiple channels. This makes it challenging for organisations to engage such customers, especially in online environments, which are characterised by rapid changes in tec...
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| Language: | en |
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University of Pretoria
2017
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| Online Access: | http://hdl.handle.net/2263/59770 Shah, N 2017, Customer engagement with brands in smart device mediated online environment and flow construct, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59770> |