Consumers' perception of the service quality of fast food outlets in Gauteng
The fast-food franchise industry has become one of the fastest growing and most successful segments of its retail sector. This study defines fast food as food that is prepared and served to the consumer in some form of a take-away package. According to the South African Customer Satisfaction Index (...
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/53485 du Plessis, FM 2016, Consumers' perception of the service quality of fast food outlets in Gauteng, MSc Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/53485> |