Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory

The ability of a franchisor to sustain a harmonious relationship with their franchisees, over a period of time, has been shown to ensure a sustainable relationship and continued success of the franchise system. Franchising is necessary to further economic growth, as well as to create employment, dev...

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Bibliographic Details
Main Author: Kirtland, Amy
Other Authors: Marks, Jonathan
Language:en
Published: University of Pretoria 2016
Subjects:
Online Access:http://hdl.handle.net/2263/52422
Kirtland, A 2015, Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory, MBA Mini-disseration, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52422>